7 more ideas for great web experiences that convert.

Posted on: October 16, 2012
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1. Give them what they want. Make it easy for your visitors to interact with your page, and stay focused on what they came to the page for.

2. Understand their intent. Why are they there? What do they want?

3. Get into their heads. Who are your visitors? What makes them tick? What segments are you speaking to? Think about them as humans, not data.

4. Simplify everything. Less is more. Declutter your pages, and focus on the essentials that will help your visitor go down the path to conversion.

5. Use analytics. When thinking about what to test, start with your analytics. Understand what’s currently going on with your web visitors & pages to make informed decisions about what you should test and why.

6. Test the obvious. Erik gave lots of examples where the ‘best practice’ didn’t win the test. Test things you think will work, and things you think may not work, and don’t forget to test the obvious elements (they sometimes lead to the biggest lift).

7. Show them the money. This isn’t about your visitors, this is about your company politics. The way to get your company behind the conversion optimization mission is to show how increased conversions lead to more sales, more opportunities, more leads, lower cost per acquisition, lower cost per lead, higher average order value…whatever metrics matter most to your company, show them how conversion optimzation makes an impact.

Author: ION

Courtesy of www.ioninteractive.com

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